每一個人都想有所創新，但是不論你自己是否察覺，你的世界觀總是由你過去的經驗，和那些你覺得有用或沒用的事物形塑而成的。為了產生新鮮的觀點，你必須擺脫那些對你來說「理所當然」的思惟，轉而提出一些必殺題。

要提出足以顛覆局勢的極端構想，關鍵在於要求自己摒棄原有的假設，並且重新審視那些支持你今日所做一切的重要核心問題：

• 我們是誰以及我們的顧客是誰？

• 我們究竟為顧客做了什麼？

• 我們為何用現行的方法做事？

這套 FIRE 法則是一套用來產生構想，並且把它們轉變成全然創新的好方法：

The key to coming up with game changing and radical ideas is to discipline yourself to let go of your assumptions and re-visit the vital core questions which underpin everything you do:

• Who are we and who is our customer?

• What do we actually do for our customers?

• Why do we do it the way we do?

A good methodology for generating ideas and turning them into fresh innovations is the FIRE methodology:

法則F:聚焦

針對那些令人注目的構想，進行一場全面但有組織的搜尋，找出你可以加以創新之處。利用這次搜尋確認自己沒有遺漏任何關鍵領域的發現。特別留意你是否可以採用現有的技術和構想，將它們應用到新的對象和市場。藉由提出是誰／是什麼／如何做的問題，找出你的最佳機會點。

成功創新的第一步就是清楚聚焦在絕佳機會點上。就實務而言，它是指你要專注於那些可以對組織產生最大影響的區塊。你必須小心並謹慎的檢視自己事業的每一塊領域，以確保自己不會忽略掉某些明顯的機會。

Do a thorough but organized search of compelling ideas around which you can build your innovation.Use this search to make sure you don’t ignore a critical area of discovery. In particular, try and be alert to how you can take existing technologies and ideas and apply them to new audiences and markets. Figure out where are the areas of greatest opportunity by asking WHO / WHAT/HOW questions. The first step in successful innovation is to bring focus and clarity to the areas of greatest opportunity. In practical terms, that means concentrating on the areas where innovation could have the biggest impact on your organization. You need to look carefully and thoughtfully at every area of your business to ensure you’re not overlooking something obvious.

※延伸閱讀：
‧創新就在問答之間

【完整內容請見《大師輕鬆讀》No.436】